(2022 Ver.)Revamp the mobile shopping experience of the UK's Top online-only fashion retailer
Redesign the Top tier online-only fashion retailer, a Pretty little thing mobile app. — Pretty Little Things(PLT), is one of the top three online-only fashion shopping retailers in the UK targeting Gen Z and millennials who are looking for quick, and affordable. But, According to the online reviews, its mobile shopping experience makes users frustrated with the lack of support and confusing navigation eventually…
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